Porsche Taycan
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Launch Show / Car & Floor
Digital Projection

I was commissioned to create a digital motion reveal sequence for the new electric Porsche Taycan at the official launch event.

 

The sequence needed to communicate the cars power & steering control capabilities through the use of abstract particle animation & VFX. These were generated using real-time graphics and projection mapping software then accurately applied to the car and floor surfaces.

 

Combined with cutting edge Porsche digital SFX, the audience were left a visceral impression of the new Porsche’s power, control and with their hearts racing.