CREATIVE LEAD & MEDIA ARTIST
Live Event Screen Visuals & Immersive Installations
Video, animation & interactive digital media | events, retail & hospitality environments, corporate visitor centres, themed attractions & Digital-Out-Of-Home
Jeff Wayne's The War of the Worlds: The Immersive Experience
-
** 26TH ANNUAL THEA AWARD WINNER ** CONNECTED IMMERSION CATEGORY **
Immersing visitors inside an H.G. Wells Sci-Fi classic using digital scenography
Role: Creative & Art Direction, Design, 3D & Animation Lead
Agency: DotDotDot x Pixel Artworks
DotDotDot Theatre Company created a massive immersive theatre project occupying a whole building in East London. The immersive world was based on the Jeff Wayne's musical inspired by author H.G. Wells classic novel, The War of the Worlds. The experience's promise was to give people the truly unique opportunity to have a visceral experience of what it might be like to live on a planet invaded by an extra-terrestrial race.
Pixel artworks were commissioned to create and integrate digitally enhanced scenography into select zones in their massive immersive theatre project, breathing life and story into the spaces and experiences.
My role was handling the creative, art direction, design, and leading the 3D/2D animation of that digital scenography.
WELCOME BAR - POSTER MAPPING WITH PROJECTION MAPPED VIDEO CONTENT
A method of poster projection mapping was employed to bring all the framed artworks in the welcome bar space to life. The goal being to begin the process of leading visitors into the world of the immersive experiences about to unfold.
All the posters were artwork commissioned decades ago by Jeff Wayne for his War of the Worlds 'The Musical' album.
The process of poster mapping involves removing elements from the printed posters.
These elements are then animated with 2D, 3D & VFX techniques.
The resulting animated elements are then projected back onto the framed posters, bringing them to life.
THE RED WEED (IMMERSIVE) BAR - TABLE PROJECTION MAPPED VIDEO CONTENT
Half way through the larger building wide immersive experience, DotDotDot wanted a bar area for guests to stay at intermission. An immersive bar experience based on the Red Weed from the The War of the Worlds story was conceptualised and built.
My responsibility in the design & build process was to transform the bar surface into a living surface to complement the main theme and keep visitors immersed in the story.
I designed & created projection mapped video content based on three themes from the story.
Country side, blood on the streets and Red Weed.
These three states transitioned seamlessly from one to the other every 5 minutes, giving visitors an ever shifting environment and pulling them deeper into the rich and complex sci-fi world.
